Mark Senak Communications LLC
Consulting and Support for Healthcare Communicators
1.
The Spoken Word
Trainings
Most people can talk and everyone does media training. But training in specific circumstances can be the difference between just talking and being listened to. And for pharma executives and researchers it is important to understand regulatory parameters - training I can deliver.
2.
Issues Management and Analysis
Issues abound in healthcare. Strategy in dealing with them is informed by sound analysis that yields essential insights to inform communications plans.
In particular, I offer years of experience in helping teams prepare for FDA Advisory Committee meetings, which is one extensive exercise in issues management.
3.
Professional Writing Support
Writing is not easy. And today's communications environment is increasingly competitive and fast. However, there are many opportunities to make and keep a footprint and to advance a point of view.
4.
Tutorials in Communicating About Medicine
Whether starting out as a communications professional in healthcare or being new to working in the U.S., there is a complicated sytem and a highly regulated environment. I offer training opportunities for staff of pharmaceutical companies and the consultants who support them.
My Approach
Healthcare is a complex, highly regulated environment and audience need is great. People communicating about it should have the benefit of support that is going to maximize success. That means that I strive to inform my perspective with an evidence-based approach that is supported by a solid understanding of the landscape and the strategic imperatives to help you deliver communications that is going to help you achieve your goals.
About Me
I have worked with pharma companies navigating FDA Advisory Committee meetings providing support in message development, strategic analysis and insight and in reviewing and developing presentations. I have worked with medical societies to train clinicians and researchers to speak to media. I have worked in providing support to non-profits and private sector companies navigating a range of issues. And I have provided trainings on all things healthcare.
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I love training. I love teaching.